3-5 word headline that showcases how you're different
Word count recommendation: 100 words
Overview: This section should offer customers additional context about your company, with a focus on how your services and offerings are differentiated from others in the industry.
Considerations and questions:
- What is the unique perspective that you bring to your business?
- What aspects of your services or offerings are unique? (e.g., locally-sourced ingredients, attentive service, etc.)
- Offer an example or two showcasing how your quality, offerings, and/or services stand out from the rest.
3-5 word headline that summarizes your company's vision
Word count recommendation: 100 words
Overview: This section should introduce your company and your differentiated vision in serving customers.
Considerations and questions:
- What’s your name and company name?
- Who are your customers? What are they seeking and how can you address their needs?
- Define your “why:” What is the vision of your brand? For example, what is your higher-order purpose, or what do you aspire to achieve in serving your customers?
- Define your “what:” What is the differentiated value that you hope to provide to your customers?
3-5 word
mission statement
Our Mission
Word count recommendation: 50 words
Overview: This section should detail your company’s mission statement. The mission statement clearly states your purpose and your goals for succeeding. A strong mission statement will also reinforce your company’s culture and philosophy.
Considerations and questions:
- Key market: Who is your target audience?
- Contribution: What products and offerings are you providing to customers?
- Distinction: What makes your product and/or service offerings preferable to that of competitors?
Unique characteristic 1
Word count recommendation: 30-50 words
Overview: This section should summarize one aspect of your business that’s unique.
Questions and considerations:
- What element of your product/service offering is unique?
- Describe this element in one or two sentences in vibrant terms.
- What does this mean for customers? Why should they be more inclined to purchase from you as a result?
Unique characteristic 2
Word count recommendation: 30-50 words
Overview: This section should summarize one aspect of your business that’s unique.
Questions and considerations:
- What element of your product/service offering is unique?
- Describe this element in one or two sentences in vibrant terms.
- What does this mean for customers? Why should they be more inclined to purchase from you as a result?
Unique characteristic 3
Word count recommendation: 30-50 words
Overview: This section should summarize one aspect of your business that’s unique.
Questions and considerations:
- What element of your product/service offering is unique?
- Describe this element in one or two sentences in vibrant terms.
- What does this mean for customers? Why should they be more inclined to purchase from you as a result?
