Our Story

3-5 word headline that showcases how you're different

Word count recommendation: 100 words

Overview: This section should offer customers additional context about your company, with a focus on how your services and offerings are differentiated from others in the industry.

Considerations and questions:

  • What is the unique perspective that you bring to your business? 
  • What aspects of your services or offerings are unique? (e.g., locally-sourced ingredients, attentive service, etc.)
  • Offer an example or two showcasing how your quality, offerings, and/or services stand out from the rest.

3-5 word headline that summarizes your company's vision

Word count recommendation: 100 words

Overview: This section should introduce your company and your differentiated vision in serving customers.

Considerations and questions:

  • What’s your name and company name?
  • Who are your customers? What are they seeking and how can you address their needs?
  • Define your “why:” What is the vision of your brand? For example, what is your higher-order purpose, or what do you aspire to achieve in serving your customers?
  • Define your “what:” What is the differentiated value that you hope to provide to your customers?

3-5 word
mission statement

Our Mission

Word count recommendation: 50 words

Overview: This section should detail your company’s mission statement. The mission statement clearly states your purpose and your goals for succeeding. A strong mission statement will also reinforce your company’s culture and philosophy.

Considerations and questions:

  1. Key market: Who is your target audience?
  2. Contribution: What products and offerings are you providing to customers?
  3. Distinction: What makes your product and/or service offerings preferable to that of competitors?

Unique characteristic 1

Word count recommendation: 30-50 words

Overview: This section should summarize one aspect of your business that’s unique.

Questions and considerations:

  • What element of your product/service offering is unique?
  • Describe this element in one or two sentences in vibrant terms.
  • What does this mean for customers? Why should they be more inclined to purchase from you as a result?

Unique characteristic 2

Word count recommendation: 30-50 words

Overview: This section should summarize one aspect of your business that’s unique.

Questions and considerations:

  • What element of your product/service offering is unique?
  • Describe this element in one or two sentences in vibrant terms.
  • What does this mean for customers? Why should they be more inclined to purchase from you as a result?

Unique characteristic 3

Word count recommendation: 30-50 words

Overview: This section should summarize one aspect of your business that’s unique.

Questions and considerations:

  • What element of your product/service offering is unique?
  • Describe this element in one or two sentences in vibrant terms.
  • What does this mean for customers? Why should they be more inclined to purchase from you as a result?

Fast Facts

01. The Year we opened

2010

03. Most Popular Coffee order

Flat White

05. Dream Destination

Florence, Italy

02. Favorite menu item

Nutella Croissants

04. When we're not working

Renovating our house

06. What's Next

New Location!